WHAT IS CUSTOMER EXPERIENCE (CX)?
‘Customer experience (CX) is the product of an interaction between an organisation and a customer over the duration of their relationship ... A good customer experience means that the individual’s experience during all points of contact matches the individual’s expectations.’
ABOUT THE BOOK
In this ground-breaking book, industry strategist Isabella Villani offered practical advice, case studies and templates to give you a head start in designing, implementing and sustaining a 'wow' customer experience. This 'how-to' guide leveraged industry data and insights to help you build new approaches that will transform your organisation’s CX from good to great.
*Good to Great CX is no longer available for purchase.