WHAT IS CUSTOMER EXPERIENCE (CX)?

‘Customer experience (CX) is the product of an interaction between an organisation and a customer over the duration of their relationship ... A good customer experience means that the individual’s experience during all points of contact matches the individual’s expectations.’

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ABOUT THE BOOK

In this ground-breaking book, industry strategist Isabella Villani offered practical advice, case studies and templates to give you a head start in designing, implementing and sustaining a 'wow' customer experience. This 'how-to' guide leveraged industry data and insights to help you build new approaches that will transform your organisation’s CX from good to great.

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*Good to Great CX is no longer available for purchase.