Digital Customer Strategy
People will always want to speak to people. But often an effective digital strategy can delight your customers with choice, 24 hour servicing and speed.
Overview
A Digital Customer Strategy is a journey for the whole business and it impacts all customer channels and touchpoints, so it needs to be viewed holistically. Your Digital Strategy will create an enterprise wide framework to drive results and operational efficiencies. It will create a mechanism to allow you to look at Digital from your customer’s perspective – empowering you to be customer driven in all channels and touchpoints.
Approach
Exceed Global has a 5-step Digital Customer Strategy methodology:
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1. Take a step back -Looking at your business from a distance.
2. Analyse - Using data you may not know you had.
3. Plan - Move forward with a clear purpose.
4. Verify - A plan is great, but testing is better.
5. Implement - Realise the benefits from your strategy.
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