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Digital Customer Strategy

People will always want to speak to people. But often an effective digital strategy can delight your customers with choice, 24 hour servicing and speed.

Overview

A Digital Customer Strategy is a journey for the whole business and it impacts all customer channels and touchpoints, so it needs to be viewed holistically. Your Digital Strategy will create an enterprise wide framework to drive results and operational efficiencies. It will create a mechanism to allow you to look at Digital from your customer’s perspective – empowering you to be customer driven in all channels and touchpoints.

Approach

Exceed Global has a 5-step Digital Customer Strategy methodology:

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1. Take a step back -Looking at your business from a distance.

2. Analyse - Using data you may not know you had.

3. Plan - Move forward with a clear purpose.

4. Verify - A plan is great, but testing is better.

5. Implement - Realise the benefits from your strategy.

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Contact us today to find out how we can develop your Digital Customer Strategy.

WHAT PEOPLE SAY

"Isabella recently produced outstanding results for Acquia during a live webinar, 'Extending Your Brand and CX into the Digital Marketplace'. She thoroughly researched our company and audience to ensure her topic and presentation would resonate. We had some of our highest engagement rates ever, with our attendance targets almost doubled. Isabella was a delight to work with from start to finish and we’ve engaged her for some future activities."

—  Nicole Stirling, Director of Marketing, ACQUIA

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© Isabella Villani 
    Australia

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